Turn a Small Investment into a Big Return When Selling

By Travis Anderson

In 2011, Travis started his career over and began building his own team; a team that has a different look and feel than most teams in the industry; one built SOLELY for the betterment of the client.

When preparing a home for sale, homeowners face the crucial decision of investing in upgrades or selling the property in its current state. This dilemma was vividly illustrated in a recent case where we guided our clients through two distinct paths to enhance their home’s market value.

Initially, the clients were inclined to sell their homes “as is,” wary of choosing renovations that might not align with potential buyers’ preferences. This approach promised a straightforward sale without the additional effort of remodeling, aiming for a sale price of $250,000. This option is appealing to them due to its simplicity and immediate nature.

However, we introduced them to our “Fix It Up and Sell Program,” proposing a strategic investment of $12,000 to $15,000 in key renovations. We targeted improvements that universally appeal to buyers, such as fresh paint, new flooring, and modern light fixtures. Despite the initial hesitance, the prospect of significantly boosting the home’s value persuaded the clients to choose this route.

The investment expanded slightly to $17,000 after a city inspection revealed necessary plumbing repairs. The outcome, however, far exceeded expectations. The home sold for $315,000, netting the sellers an additional $50,000 over the initial estimate.

Our program offered a unique advantage: the sellers were not required to provide upfront funding for the renovations. We covered the initial costs, which were then reimbursed at closing. This arrangement provided the sellers with a hassle-free solution to maximize their home’s value without financial strain.

This success story shows the potential benefits of thoughtful home improvements before selling. Enhancing a property’s appeal can significantly impact the final sale price, turning a modest investment into substantial profit. This approach not only benefits the sellers by increasing their return on investment but also contributes to a smoother and faster selling process, appealing to a broader range of potential buyers. 

Whether opting for minor updates or a full-scale renovation, the right strategy can make all the difference in achieving top dollar for your home.If you or someone you know is contemplating selling a home and could benefit from a similar strategy, consider reaching out.

For any questions about home renovations or real estate in general, please don’t hesitate to reach out by phone or email.